Privacy Policy
Last updated: 1 April 2025
Red D Beverages ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
1. Who We Are
Red D Beverages is an online retailer of beverages and alcohol products. Our registered address is Mumbai, Maharashtra, India. For data-related queries, contact our Data Protection Officer at privacy@reddbeverages.com.
2. Information We Collect
We collect the following categories of personal data:
- Identity data: name, date of birth, government ID (for age verification).
- Contact data: email address, phone number, delivery address.
- Transaction data: order history, payment method details (we do not store full card numbers β these are handled by our payment processor).
- Technical data: IP address, browser type, device identifiers, pages visited, time spent on site.
- Marketing data: your preferences for receiving marketing communications from us.
- Communications data: messages you send us via contact forms, email, or chat.
We do not collect sensitive personal data (e.g. health information, financial account numbers) unless strictly required and with your explicit consent.
3. How We Use Your Information
We use your personal data for the following purposes:
- Fulfilling orders: processing payments, dispatching products, and communicating delivery updates.
- Age verification: confirming you meet the legal age requirement before completing a purchase.
- Account management: creating and maintaining your account, enabling order tracking and history.
- Customer support: responding to your enquiries, resolving complaints, and processing returns.
- Marketing: sending promotional emails and offers if you have opted in. You can unsubscribe at any time.
- Site improvement: analysing usage patterns to improve our website and personalise your experience.
- Legal obligations: complying with applicable laws, including tax and regulatory requirements.
4. Legal Basis for Processing
We process your data on the following legal bases under applicable data protection law:
- Contract: processing is necessary to fulfil your order.
- Legal obligation: age verification and tax compliance.
- Legitimate interests: fraud prevention, site security, and product improvement.
- Consent: marketing communications. You may withdraw consent at any time.
5. Sharing Your Data
We share your data only where necessary with the following categories of third parties:
- Delivery partners: name, address, and phone number for order fulfilment.
- Payment processors: encrypted payment data to complete transactions.
- Age verification services: identity data to confirm legal age.
- Analytics providers: anonymised technical data to understand site usage.
- Email service providers: contact data to send transactional and marketing emails.
We do not sell your personal data to third parties. All third-party processors are contractually required to handle your data securely and in accordance with applicable law.
6. Data Retention
We retain your data for as long as necessary to fulfil the purposes described in this policy:
- Account data: for the life of your account plus 3 years after closure.
- Transaction records: 7 years to comply with tax and financial regulations.
- Marketing data: until you withdraw consent or request deletion.
- Communications: 2 years from the date of last contact.
7. Your Rights
Under applicable Indian data protection law and, where applicable, the GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Deleteyour data (the "right to be forgotten"), subject to legal retention obligations.
- Restrict how we process your data in certain circumstances.
- Data portability β receive your data in a structured, machine-readable format.
- Object to processing based on legitimate interests or for direct marketing.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at privacy@reddbeverages.com. We will respond within 30 days.
8. Cookies
We use cookies and similar tracking technologies on our site. For full details of the cookies we use and how to manage them, see our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include SSL/TLS encryption, access controls, and regular security assessments.
No method of transmission over the internet is 100% secure. If you believe your account has been compromised, contact us immediately.
10. Children's Privacy
Our site is not intended for persons under 18. We do not knowingly collect data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be communicated by email or a notice on our site. The "Last updated" date at the top of this page will always reflect the most recent version.
12. Contact Us
For any questions or concerns about this Privacy Policy or how we handle your data, contact us at privacy@reddbeverages.com or through our Contact Us page.